Ground up branding

Role: Graphic and Motion Design, Web Design, Illustration, Deck Design, Video Editing, 3D Modeling and animation.

Led design for annual brand campaigns and product shoots, from storyboarding and prop coordination to motion and video editing. Created static and motion assets for web, social, billboards, and redesigned three company websites (B2B & D2C) to improve usability and boost engagement by 153%. Managed Walmart and Amazon storefronts, designing graphics, banners, and motion content. Developed packaging, brand books, showroom designs, and 3D/environmental graphics. Partnered with Disney, Marvel, and BBC Studios on high-visibility retail and digital content, helping double retail partnerships in one year.

on this page: Brand Visuals and Environmental Graphics

Brand Visuals

Visually expanding on what ground up is with the predefined Ground Up logo and colors.

Office graphics

Large scale graphic design, production, and installation.

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Kids Foot Locker x Ground Up

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Graphic & Motion Design @ Sony Music