Main 626 Campaign VideoKids Footlocker x Ground Up x stitch
Role: Graphic and Motion Design, Video planning and shoot coordination
This campaign, partnering with KFL and Disney, is designed to build a pool of content that serves two key initiatives: 626 Day, celebrating Stitch’s playful and rebellious energy, and a broader summer campaign, highlighting a softer, fashion-forward take on Stitch. This gives us flexibility for both a timely cultural moment and evergreen seasonal content.
Marketing Strategy and Photography: Emily Gilbert & Nicole Sanchez
on this page: Campaign Video, Photography and Collateral 626 day Campaign Collateral
Socials Media Content, In-store signage & Novelty Bags
Supporting 626 Day Social VideosSTorytelling & Lifestyle
Lifestyle Shoot Planning & Execution
Video storyboard