H mart redesign
Role: UI/UX Design, Graphic Design, Motion Graphics, Wire-framing, Prototyping
The Case Study: Case Study: Developing a Ecommerce Platform for H Mart
Teammates: Margot Szipszky and Charlie Krawczel
on this page: user research/ prototyping / ui/ux design Finals Product
Final interactive Prototype Overview
WHo is h mart
H Mart is the largest Asian supermarket chain, and the pioneer of Asian food in America.
Immense consumer base nation-wide
The most reliable source for Asian products, with historical credibility
Provide everyday products as well as high end products, understanding their vast consumer base
Who is the H mart Site user
Busy Young professionals and students
People who depend on delivery services to access good food in their day-to-day
People who live busy lives and prefer to save time on grocery shopping
People who grew up with Asian meals they like to recreate as adults to make them feel like home
The problem
The current website is visually busy. User testing proved it’s difficult to navigate, and key elements, like a clear shipping / delivery system are missing
our proposal
We wanted to keep the essence of H mart’s original brand, but to also bring a seamless user experience while navigating the site
Original H Mart Website
The prototype
The goal
After hearing the pains users experience when online shopping and using H Mart’s Website we created prototypes to make the process more intuitive, enjoyable and customizable.
How
Produce Customizer
Information Architecture Restructure
On page filter and tag system
Home page
Web
Mobile
Placing an emphasis on clean visual navigation, adding in imagery and visual emphasis on selected categories.
Navigation
Web
Mobile
Select Screens
Adding features to pages that will keep lengthen the users experience on the site.
Web
Mobile